I'm not sure if any one out there that visits my blog has participated in any viral marketing campaign but if you haven't you really should give it a go. As you all know by now, I'm a gamer, and being a gamer it's nice to have some type of interactivity with movies as well, be it in a special features disc (Alien Anthology) or even a game demo (JJ Abrams' Star Trek). However viral marketing is a great way to get into a movie well before the film ever releases in theatres. Take The Dark Knight for example, I played the TDK viral campaign and not only did I get a t-shirt and other swag but I also received pre-screening tickets to see the IMAX version in Orlando.
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I highly suggest that you get involved in these types of ARG (Alternate Reality Gaming) because it truly does make the movie a more enjoyable experience. Go to Weyland Industries and sign up as an investor in the top right.