"It's Time to ReBrand the Buck"

A really cool website has recently come up all over the place including in Yahoo!, CBS, and the NY Times. The website is called the Dollar ReDe$ign Project and its main focus it to create new bills for the United States comparable to the Euro. The staple of the website is the idea that reinventing the U.S. currency will help possibly fix the economy. While I am not bold enough to say that printing entirely new money would fix this economic problem I will say that some of the bill designs that have been submitted from all over are very interesting. Here are a few examples:

Jose Hernandez

Sean Flanagan - NJ

Wil A Gumucio - Clifton, NJ

Reid Collier & Evan Cotter - Richmond, VA

Fabiano Pinel - São Paulo, Brazil

Juan Arreguin - Evanston, IL

Riccardo Cerrone - Rome, Italy

The website is run by Richard Smith, a creative strategy consultant specializing in transforming brands into wants and desires.